My name is Ruby, though you might know me as RUBYALEJANDRAXO across social media. Based in the vibrant city of Chicago, IL, I’m an American Latina proudly rooted in Mexican and Guatemalan heritage. My cultural background deeply influences my creativity, passion, and the stories I share through my work.

I’ve been navigating the social media world since the early MySpace days, growing alongside the platforms and perfecting my skills along the way. My journey has led me to become a versatile content creator with expertise in Social Marketing, Graphic Design, Photography, Videography, and Editing.

What sets me apart as a creator is my refusal to limit myself to just one niche. While I focus on beauty, fashion, and lifestyle, I also love sharing snippets of my everyday life, including recipes, vlogs, and moments with my family, which is a big part of who I am. I thrive on creating authentic, relatable content that resonates with diverse audiences.

Beyond content creation, I’m a creative at heart with a wide range of hobbies, from painting and graphic design to party planning and so much more. These passions not only fuel my creativity but also give me a unique perspective that I bring to every project I take on.

Whether I’m creating a scroll-stopping beauty tutorial, sharing a favorite recipe, or designing something new, my mission is to inspire, connect, and make people feel seen. Let’s collaborate and bring your vision to life!